I help creators and small businesses sell with soul: magnetizing your people and bringing bold ideas to life through big-picture strategy and hands-on marketing and copywriting support.
Ali McCabe Bartello
Your approach doesn’t have to feel sleazy. The best marketing feels authentically you, and sends a signal to the perfect people who have been waiting for exactly what you’re creating.
Let’s be real - when you’re dreaming big and making sh*t happen, you don’t always have the creative bandwidth to create the content and execute the marketing strategies that could bring your business to the next level.
Thankfully, I have plenty of creativity to spare.
If marketing and selling makes you cringe, I have the best news…
Hi, I’m Ali!
And I’m here to help you make marketing your business a breeze. I’ve spent years leading the creative marketing, brand strategy, and content creation at mission-driven companies who are doing very cool things in the world.
Why do I love working with purpose-driven creators so much? Because I believe that when you transform your ideas from concept to creation, you make a vital contribution to our shared human experience.
And I’m here to make that journey a whole lot easier.
I’m an Enneagram 3, an ENFP and a Pisces Sun (ask me about my big 3) – a peek inside how my creative intuition is coupled with a go-getter spirit.
I’m also a word witch, a lover of movement in all forms, and have been told I have a gift for helping visionaries ground their ideas into reality and turn them into gold.
Before stepping out on my own, I led content, brand and creative marketing at a top wellness company where I helped scale reach and revenue by 5x.
That looked like:
Designing and executing countless 6- and 7-figure launches
Developing a killer email strategy for a 100k+ list
Ghostwriting as the company’s founder for over six years
Engineering a $1M new digital product launch in a fresh market
Conceptualizing and launching a high-ticket mastermind that generated 7 figures in just 2 weeks
Now I work with the creators, the dreamers, the do-ers… people like you!
Together we’ll create copy and marketing strategies that actually work, while honoring the heart and soul of your business.
How I can support you:
Let’s take copywriting off your shoulders:
Need help with writing words that sound authentically you... and convert? Want to reach the right people with the right message at the right time? Does the thought of writing one more newsletter, email funnel or sales page make you itch? Creating copy is hard. Lucky for you, I’ve never been afraid of a blank page. In fact, I love it.
Let’s think big about your marketing strategy
I’ve designed and executed countless 6- and 7-figure launches, launched a bestselling book, grown top-rated podcasts - and now I want to help you find the strategies that work for your unique business. Dreams come true in the space between ideas & execution. I can help you get there.
Grab my full Services Guide to explore how we can work together on:
Full-funnel marketing strategy to grow your reach, engagement, and revenue
High-impact copywriting & messaging that resonates and converts
Creative brand strategy to refine your positioning and storytelling
Launch & promotion planning to maximize impact—without maxing out your energy
Big-picture brainstorming & strategy to turn your next big idea into reality
Inside, you’ll find all the details, pricing, and next steps to work together.
Let’s make your brand and content feel as alive as your vision.
I want to help you create your vision because I believe that you deserve radical abundance, less stress at work, and the deep knowing that you’re on the right path to leaving this place better than you found it.
So if you’re ready to share your authentic essence, sell with soul, and create the marketing strategies that will magnetize your perfect people, let’s make some magic.